Critical essay on cadbury

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Critical essay on cadbury

One of the largest confectionery brand in the world Excellent research and development Strong brand name Weaknesses Depends mainly on their confectionery business. The product diversity can make it hard for the company to run every division easily.

Opportunities Expand the business in other Western countries especially India, China, and Russia where the population is continually growing. The company can take the advantage of the research and development resources to improve or widen the range of their products.

Through this, they can also offer some sugar-free products and healthy snacks with lower calories. Being a large company, Cadbury can benefit from this by cutting on cost structure as it expands to emerging economies. In this way, they can reduce the costs through sharing of the resources.

Threats People are becoming health-conscious Critical essay on cadbury some are changing their lifestyles. Thus, lesser consumption of chocolates. Increase in cost of raw materials and other costs included in the supply chain. Competitive pressure brought by other brands in the same industry, leading to stronger tactics.

It has a huge umbrella brand which balances brand equity and its diverse product range. Since it is in the maturity stage, some things have to be modified to help survive and retain in the market.

These objectives will be achieved through the help of pricing strategy that will maximize the current profits and market share. But the demand for chocolate products is falling. This is because of the effects to the health of sweet products and to the increasing prices of these products.

Due to this falling demand, Cadbury should have a strategy that will encourage people to buy its products and at the same time increase its profit and market share constantly. For the pricing method to be used and to achieve its objectives, Cadbury will use a Value pricing method that will sell their products at relatively low and affordable price giving its customers a good quality of products.

Place The distribution channel of Cadbury is the conventional one — manufacturer to distributors to retailers to consumers. The manufacturer which is the Cadbury factory located in Dunedin will be producing the Cadbury products and then transfer the products to the distributors by plane for the reason that chocolates might melt and lose its form.

From the distributors, the products will be transferred to retailers by land. From the retailers which include grocery stores and other convenience stores, products will be sold to customers near check-out counters or confectionery sections in the store.

Because of this distribution channel, distribution costs might be high.

Critical essay on cadbury

But, the consumers of Cadbury will be assured that they can get the products in stores near them. Promotion Given that Cadbury is already a large company, it can afford to have a good advertisement. Smart phone and computer software applications has these video advertisements that plays before they can use the respective applications and can help Cadbury to remind its customers about the products.

Television advertisement will still be used but more limited than the computer and other social media applications. It sells premium quality chocolate at relatively lower prices compared to other international chocolate brands. This more for same positioning strategy is used for the basic chocolates bars that include Dairy milk plain, fruits and nuts, and roasted almonds.

First is geography where Dairy milk bars are being segmented by preferences of consumers in a certain area and are sold mostly in places that consumes more junk foods or snacks. Another is supplying the impulsive buyers that form a big group of consumer base that the product supplies to.

Most of the time, Dairy Milk are placed near check-out aisles of stores and in convenience stores due to impulse buyers.Cadbury Schweppes: Competitive Advantage and Business Level Choice - Assignment Example We will write a custom essay sample on Any topic specifically for you For Only $/page.

Cadbury Schweppes’ objective is growth in shareholder value.

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Managing for value is the process that supports the achievement of the strategy by providing. O, TO be in England Now that April 's there, And whoever wakes in England: Sees, some morning, unaware, That the lowest boughs and the brushwood sheaf: 5.

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Cadbury is a chocolate confectionary market started in by John Cadbury in Birmingham. He started with a shop selling coffee, tea, drinking chocolate and cocoa.

This was started due to his believe that alcohol was the main cause of poverty in their society. This is a list of notable people associated with the Religious Society of Friends, also known as Quakers, who have a Wikipedia first part consists of individuals who are known to be or to have been Quakers continually from some point in their lives onward..

The second part consists of individuals whose parents were Quakers or who were Quakers themselves at one time in their lives. This free Business essay on Cadbury is perfect for Business students to use as an example.

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