March 29, Getty Images Starbucks is the coffee icon people either love or love to hate. The Seattle company opened its first shop inand all these years later, the coffee giant is still brewing up addictive drinks and venti-sized controversy across the globe. Here are 10 things you might not have known about Starbucks. At least that was the logic of Starbucks' original founders — two teachers and a writer — who chose to name their fledgling coffee bean business after a minor character in Moby-Dick.
The company began as a single store in Seattle's Pike Place Market in before going global in the s. As of the time of publication, you can find a Starbucks in more than 16, locations across the world. While well-known for its caffeinated concoctions, Starbucks has also been recognized for its innovative use of technology.
Social Media In JuneStarbucks was named the most popular social media brand, according to a snapshot taken of its fans, followers and subscribers by Famecount, an online statistics and analytics provider.
Starbucks social media space includes technology like its website and social media platforms, including Facebook, Twitter and Foursquare.
According to a February article in "AdAge," Starbucks was able to use social technology to its advantage and bring customers back to its stores by giving them an online space to submit ideas and provide feedback on the brand and their experience with it.
Mobile App After a two-year pilot period, Starbucks launched a nationwide mobile payment app in early The app is available for iPhone, Android and Blackberry, and, according to a June article on "Mashable," it can be used at 9, Starbucks locations.
To use the free app, you simply add your Starbucks card number. From there, you can use the app to make purchases, track your rewards and check your balance. You can also find which Starbucks stores will accept mobile payments.
It also controls how long the grounds and water interact and the flow of water brewing. Clover units are connected via Ethernet port so that the Starbucks network can manage the diagnostics and details of each unit.
Starbucks Digital Network Starbucks can serve as makeshift office and meeting place thanks to the free, unlimited Wi-Fi available in its stores.
In Octoberthe company made a move to expand its online offerings to customers with the Starbucks Digital Network.
According to Starbucks, the news, entertainment and lifestyle channel was available in 6, locations as of March When you connect to Starbucks' free Wi-Fi, you're greeted with the landing page for the digital network that allows you to check in with Foursquare, log in to your Starbucks card and more.Howard Schultz launched My Starbucks Idea in to help increase the company’s focus on the customer and what they want.
The company strives to emulate the coffee shop barista experience online by engaging with customers and building relationships. Shop for undefined at Kroger.
Find quality products to add to your next in-store or ClickList order. Starbucks has these and other drinks down to a science, while many coffee shops fake it.
At Starbucks a cappuccino is a shot of espresso plus half steamed milk and half foam. By checking this box I understand and agree that Starbucks may contact me via the above email address to follow up on my submission. Oct 20, · This provides Starbucks with free ideas, feedback, customer loyalty, an edge over its competition and the ability to replace costly and lengthy focus groups for product development.
On the other hand, consumers are eager to contribute as they have the . Starbucks is the coffee icon people either love or love to hate. The Seattle company opened its first shop in , and all these years later, the coffee giant is still brewing up addictive drinks.