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Joint ventures with local Chinese automakers Weaknesses Negative publicity weakening the whole Volkswagen brand The highest recall rate in the U. The company sells its vehicles under 12 different brands. General Motors, which is the 3rd largest automaker in the world, only has 10 different brands and Toyota currently sells its vehicles only under 4 different brands.

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It is the largest manufacturer of commercial vehicles in the Eastern Africa region with more than fifteen models. GM East Africa also retails fully built Chevrolet brands. GM East Africa continues to develop and modify designs to customer requirements.

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An Ultra-modern Service Centre with state of the art equipment and skilled personnel provides our customers with additional after-sales service and support. A Parts and Accessories warehouse services the entire region giving support to customers and dealers.

Optional equipment is also available through this channel. Founded inGM has been the global automotive sales leader since GM today has manufacturing operations in 32 countries and its vehicles are sold in countries.

InGM sold nearly 8.


GM engines and transmissions are marketed through GM Powertrain. InGM again set industry sales records in the United States, its largest market, for total trucks and sport utility vehicles. GM became the first manufacturer to sell more than 2.

GM also remained the industry leader in total sales of cars and total sales of full-size pickup trucks. Dieterich was appointed the new managing director of GM K. Dieterich had been the financial director for three years prior to this, and he was therefore already well known by the local staff.

Dieterich, as managing director, is a member of the board of GM Kwhich is presently chaired by Mr. Hinga and most directors are Kenyans.

Utilizing a greater proportion of the production capacity would help GM K to fulfill a national goal of providing more jobs. Dieterich also stated that GM K had a responsibility to its customers and to the public to continually improve the quality and safety of its products to meet both strict international and GMC parent company standards, and to maintain high levels of service.

In short, he stated that it is service and quality that really sells products. Keeping shareholders happy and making a profit were two other goals noted by Mr. And the passenger car market i. Another objective of GM K that focuses on the national shortage of foreign exchange involves the exporting of assembly tools made by GM in its local plants.

For example, in Aprilit reported sending one of its engineers to Egypt to install and commission vehicle assembly equipment made in Kenya and exported to Egypt.

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The tools exported to Egypt were reportedly designed in Kenya and were designed as labor intensive. And Egypt has placed a 3 million Kenya shilling order for future delivery. Another area of export interest to GM K directly involves the assembly of vehicles, and perhaps the new passenger car model.

The Uhuru model was powered by an cc engine and had a high content of locally made components and parts. Tires, batteries, paint and windscreens are all to come from local manufacturing, and a prototype of the Uhuru was tested and on view at the ceremony.

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The local market is the stated primary focus of GM K: To counter this, GM K is considering barter trade arrangements as a strategy.

Second, the PTA restricts its most favorable trade terms to locally owned firms in its member countries. Third, to date the PTA is having trouble getting started, and communication, rail, air and road transportation links between member nations are themselves a major obstacle to interregional trade.

For example, Kenya has nearly completed its share of the Trans-Africa Highway across Kenya from the Tanzanian border to the Sudan to the north, but it has had to pick up the cost of a portion of the road construction that was to be paid by neighboring nations. Answer the following Questions based on the information given in the case: What Marketing philosophy was GM practicing?

Discuss with use of examples from the case. These strategies are seeking growth: Named after its inventor, the father of strategic management, Igor Ansoffand first published in in Harvard business review. Jim Riley Last updated: Sunday 23 September, The Ansoff Growth matrix is another marketing planning tool that helps a business determine its product and market growth strategy.

These are described below:SWOT analysis of General Motors.


This is a General Motors Company SWOT analysis for The original analysis can be found at General Motors SWOT analysis. including Chevrolet, GMC, Cadillac, Buick, Opel and many others. The company operates in about countries and is one of the largest vehicle manufacturers.

You can find more. Alan adı işlemleri öncesinde ihtiyaç duyabileceğiniz ilk bilgilere "detaylı bilgiler" sayfamızdan ulaşabilirsiniz. Swot Analysis Essays (Examples) SWOT analysis of Office Supplies and Equipment industry Strengths Jie Fang, Cadillac, Vauxhall, Baojun, Buick, Holden, Opel, and Wuling.

General Motors operates through fully-owned subsidiaries and joint ventures outside the United States. It has currently employed more than , individuals from. This is the SWOT analysis of Campbell Soup. Campbell Soup Company headquartered in New Jersey, the USA is a maker of soup mixes and other ready to eat items.

The company has a number of soups in a variety of flavours as well as types of Brocolli and Cheese, cream of chicken, chicken noodle soup, etc. • SWOT Analysis Of The Automotive V2X Communications Market.

• Drivers And Restraints For Each Market Space • Consideration Of Regulation, Policy And Legal Aspects. PSA Peugeot Citroen S.A.

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- SWOT Analysis company profile is the essential source for top-level company data and information. PSA Peugeot Citroen S.A. - SWOT Analysis examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

GM SWOT Essay Example | Graduateway